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Nearly a billion users worldwide paired with the ability to target and speak directly with the customers that matter most to your brand. That’s the power of Facebook. What are the best ways to interact on the platform, and how do you build off those meaningful conversations for successful marketing?
Carolyn Everson knows how to make brands more interactive and meaningful. As Facebook’s vice president of global marketing solutions, Everson oversees the top 1,500 global brands on Facebook and the teams that support them. Her career includes a “who’s who” of Gen Y’s most recognized companies – Disney, MTV Networks and Microsoft.
Scott heads up the social media function at Ford Motor Company and holds the title global digital & multimedia communications manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford's business.
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