Leading Trend Spotter to Discuss How Your Company Can be a Cross-Generational Success

At a March 17 Inforum breakfast in Southfield, global trend specialist Susan Yashinsky will speak about how the consumer of today is changing – and how your company can understand and leverage that change to reach new levels of success.

Yashinsky, Macro Trend Forecaster at Waterford-based Sphere Trending, will reveal the key “touch points” that appeal to the needs and desires of Gen Now, Gen X, Zoomers and Prime Timers.

Yashinsky will share critical insights into how each segment lives and works that will help you successfully position your company for future growth. Yashinsky also will discuss how having different generations in the same workforce affects the way you do business, often in very positive ways.

Yashinsky has more than 30 years experience in corporate retail, with management expertise in market research, marketing and merchandising. Her executive merchandise experience includes product development, inventory management and brand development for Home Goods and this, combined with her managerial background in corporate marketing, has successfully positioned her to head the Macro Trends division within Sphere Trending.

Sphere Tending’s clients include Fortune 500 companies as well as other companies involved in the retailing and manufacturing of flooring, building materials, arts and crafts, tabletops, electronics, indoor and outdoor furniture, and other household consumables.

Event Details
Date: Wednesday, March 17, 2010
Time: 7:30 a.m.
Location: The Westin – Southfield, 1500 Town Center, Southfield, MI 48075 (See map: Google Maps)
Cost: $45 for Inforum members, $60 for others.

About Sphere Trending

Sphere Trending, based in Waterford, Mich. is a consulting & forecasting firm that specializes in trends affecting our environments, through a deep understanding of consumer needs and desires, societal changes, technological innovations and retail landscapes. Sphere Trending then combines these macro trends with design trends to bring innovative strategies to market. To learn more about Sphere Trending and its offerings, please visit www.spheretrending.com.

About Inforum

Unique in the U.S., and one of the largest and most prestigious business forums in the Midwest, Inforum has more than 2,000 members in its Southeast Michigan (Detroit), Mid-Michigan (Lansing) and West Michigan (Grand Rapids) affiliates. No other group brings together as many women to help each other lead and succeed. The mission of Inforum is to strengthen the business environment in Michigan by creating opportunities for women to lead and succeed. Our vision is to serve as the premier forum for a broad cross-section of business professionals to meet and forge alliances with women decision makers. For more information about Inforum, visit www.InforumMichigan.org, or call 313.578.3230.