Time to tune up your personal brand

Inforum in the News

June 8, 2009

GRAND RAPIDS BUSINESS JOURNAL

Susan Hodgkinson to speak here June 16

By Pete Daly

When Rodney Dangerfield anxiously wiped his brow with a hanky and said, ''I’m dying up here'' during his stand-up routine, people laughed and that was good--because that was his job. But when an executive standing at the podium or seated at the board room table is truly DOA, it's not funny--and eventually, he or she could lose that job.

Everyone has a ''personal brand'' that comes across in face-to-face communication with others, but some work better than others. Susan Hodgkinson, principal of The Personal Brand Co., has a reputation for knowing how to repair or tune up a ''personal brand.'' She will share tips June 16 at the Inforum event at the Western Michigan University Conference Center in downtown Grand Rapids.
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