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Business: Some of my accomplishments include being appointed last year to lead the Detroit Financial Group LLC., a general agency...
Inforum in the News
Time to tune up your personal brand
June 8, 2009
GRAND RAPIDS BUSINESS JOURNAL
Susan Hodgkinson to speak here June 16
By Pete DalyWhen Rodney Dangerfield anxiously wiped his brow with a hanky and said, ''I’m dying up here'' during his stand-up routine, people laughed and that was good--because that was his job. But when an executive standing at the podium or seated at the board room table is truly DOA, it's not funny--and eventually, he or she could lose that job.
Everyone has a ''personal brand'' that comes across in face-to-face communication with others, but some work better than others. Susan Hodgkinson, principal of The Personal Brand Co., has a reputation for knowing how to repair or tune up a ''personal brand.'' She will share tips June 16 at the Inforum event at the Western Michigan University Conference Center in downtown Grand Rapids.
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